As an avid player of golf, I am only too aware of the discomfort I’ve felt on the green when it comes to ill-fitting clothes. Whether it’s the stretch and pull when kneeling to tee up the ball, the lack of pockets for holding tees and balls, or a shirtsleeve that won’t stay in place or gets in the way of a perfect swing, rarely has a brand focused on the distinct needs of women.
Additionally, the styles on offer in the current market are often overly colorful or feature large prints, lacking in the minimalist, easy to wear style that I prefer off the green. I wanted styles that were just at home on the course as they are at my home club, or weekend out with friends and family. Effortless style, attention to details, and exceptional comfort and fit.
A.Putnam represents all of the things that I look for in a brand. It’s a concept that has long been in the making, carefully conceived by and for women. It’s a brand that celebrates fit and function as much as it is about the fine details, that provide comfort and style on and off the green.
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